SEO & Analytics Infrastructure
Get found. Then know what to do about it.
SEO without measurement is guesswork. Analytics without SEO is data about a site nobody can find. We set up both — the technical foundation that tells Google your site is worth ranking, and the reporting that shows you what's actually working.
An honest word about SEO
SEO is real and it works — but not the way most agencies sell it. You won't rank for every keyword you want in the first month. SEO compounds over time, and the businesses that win at it are the ones who set up the infrastructure correctly from the start and stay consistent.
We don't promise page-one rankings. We set up your site so it has a legitimate chance to earn them — and we give you the data to see it happening.
The three free things that consistently get small businesses found on Google: a complete Google Business Profile, a fast mobile site, and pages that actually answer the questions your customers are asking. We help you get all three right.
What we set up and why it matters
Technical SEO
- Page titles & meta descriptions — written for search, not just for show
- Canonical URLs — no duplicate content penalties
- XML sitemap — so Google can find and index every page
- Robots.txt — controlling what gets crawled
- Structured data (JSON-LD) — helping Google understand your content
- Core Web Vitals optimisation — speed signals that affect rankings
- Google Search Console setup & verified
Analytics & Reporting
- Google Analytics 4 — installed, configured, and confirmed working
- Goal & conversion tracking — so you know which pages drive enquiries
- Google Business Profile audit & optimisation
- Search Console linked to Analytics
- Monthly plain-language report — traffic, rankings, what changed
- Keyword visibility baseline — so you can track improvement over time
What this isn't
This is infrastructure and setup — not ongoing content production or link building campaigns. We're not an SEO agency selling monthly retainers for keyword reports. We set up the technical foundation correctly, show you what's happening, and give you honest guidance on where to focus. If you need a full ongoing SEO campaign, we'll tell you that and point you in the right direction.